Saturday, 14 February 2015

How Action Movies Attract their Audience?


Movies attract audiences by looking at their target audience and trying to work the characters and themes around them in order to attract them to watching their movie. This is most evident in action movies that have a male target audience who are normally middle class. This attracts this audience by have strong male characters in their movie. This attracts a male audience and makes the audience want this character to succeed in whatever he is doing in the particular movie.

The James Bond series of films is a prime example of action movie and is a perfect example of how action movies do this. The actor playing James Bond has always been male and in every movie he has been able to overcome every challenge he is put up against. This makes him a strong protagonist for the movie and therefore attracts a strong male following. This creates a fan base which will constantly see every movie in this series therefore creating an audience for the move.

Action movies also have generic conventions (e.g. explosions) that make it fast paced. This also attracts a male audience the storyline of the movie moves forward at a paced that doesn’t drag the movie out. Other genres of movies (e.g. romance) are fairly slow paced and normally attract a different type of audience, for example romance movies tend to attract a female therefore proving the sometimes the pace of the film can have a impact on the type of audience that watch it.

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