Innocent Until Proven Guilty Final Cut

Emu Productions Logo

 

Emu Productions Logo

 

Below is the animation I made for the Emu Productions logo. When everyone in my group has made a logo we will decide on one to use. Due to our production company being independent I have tried to keep it fairly short and simple. I have added a bit of sound in order to make it a bit more interesting since it was quite plain without it. I went for this design since it is fairly simple and coveys both the name and a memorable logo to the audience members who are watching. As a result this means people may remember our company and therefore watch our other movies.

 

 

Individual Research - Mainstream and Independent Logos

Independent Research - Mainstream and Independent Logos

 

Mainstream Logos – Mainstream logos are presented at the beginning of each film. They are meant to look big and eye catching with lots of effects. This connotes to the audience that the company is big and therefore has a huge budget.

As evident from the Universal logo big institutions use animations to introduce their logos. These make it seem more impressive and big companies like Universal tend to aim their films at a more mainstream audience. Mainstream companies tend to be more widely known than independent companies.

Independent Logos – Independent logos tend to be less impressive than mainstream logos and when a collaboration between a mainstream and independent company done to create a film there is a clear difference between the two.

As evident from the Strike logo much more basic and dull colours are used, this makes it less eye catching. Independent companies tend to have smaller budget are films and therefore they can’t afford the assets that mainstream companies have. Independent companies’ films tend to be aimed at a mainstream audience and tend to be based around themes that wouldn’t normally be featured in a mainstream film.

 

Type of Production Company (Independent)

 

We have decided to become an independent production company since they tend to make movies on unpopular genres. Mainstream companies tend to make movies on popular/main genres with popular themes such as action, romance or thriller and these tend to use high profile and well-known actors. Our movie will be in the action genre but the theme is kind of gritty and it won’t be very mainstream since it does not have some of the generic conventions that mainstream action movies have (e.g. explosions or car chases). This means that he our movie may fit a independent audience better than a mainstream one since they will be like movies that are different and they may be used some of the themes that our movie covers.