Evaluation Question 7

Evaluation Question 6

Evaluation Question 5

Evaluation Question 4

 

 

Question 4: Who would be the audience for your media product?

 

Our movie is in the action genre and aimed at people aged 15 - 35. This is due to the fact this is general audience for the action genre. We are also aiming for the audience to be mostly males since this is what a large percentage of the action genre audience is made up of. The style of our movie is quite gritty and realistic therefore we feel the genre crosses over into the action-thriller genre. The age of our target audience is fairly wide, this is due to that fact that the action genre is huge and takes a large percentage of mainstream media. This means that our movie should already have a following since out movie is part of the action genre.

 

One of the most iconic movies in the action genre is the James Bond series. These films tend to aim for the same audience we do as it is a very popular series in the action genre. This series of movies is very similar to ours and it is clear when watching our opening that we have been influenced from it. One of the biggest similarities is that during one of the movies (Casino Royale) the movie opens with a fight scene just before the iconic opening credits. This fight scene includes hand to hand combat and has a filter over it making the scene black and white. This similar to ours as it is gritty and fairly realistic. This shows that we have been influenced by other action movies and therefore this opening should appeal to the action genre audience that we are aiming for.

 

 

 

During our research and planning we decided our movie best fit the 15 certification rating. Since it contained violence (the fight scene). I think after finishing the final product it still deserves this age range. Since is due to the fact that the fight scene is fairly extensive and that’s up a large portion of the opening titles. This means that it can’t be rating a 12 this according to the BBFC 12 rated films can only contain violence if it doesn’t “dwell on detail” and “no emphasis on injuries or blood”, these two factors are both in our opening and therefore it cannot be a 12 or 12A since younger audiences may be terrified by the detail shown in the film (e.g. blood).

 

Since our movie contains violence research suggests that the viewer may also show violent tendencies after watching violent films. According the “Hypodermic Needle Theory” the unintentional message from the movie (in this case violence is morally right and will help you succeed) will be accepted by the audience and therefore they will resort to violence in real life situations. This theory is partly the reason why the movie is rated a 15. Older film viewers might be able to understand that the movie is a work of fiction and therefore not use violence in real life situations. If the movie was rated a 12 the younger audience might accept the message of the film and start to be violent.

 

Other bit of research that might relate to our film include the “Users and Gratification Theory”. This means that all viewers of our film are passive and have control over the forms of media they view (this is unlike the Hypodermic Needle theory), but the media they watch may affect their mood or feelings at the time they are watching it. Since our protagonist in the movie is presented as moral and “Good” this may affects people’s mood and therefore get the audience to start emotionally connecting with the character and as a result want him to succeed in his mission during the film.

Evaluation Question 3

Evaluation Question 2

Our media product generally represents each social group stereotypically. This can be seen as the main two characters are male and during the opening a fight scene is shown to grip our target audience early on in the film by adding an intense fight scene. This connotes both the male protagonist and antagonist as stereotypical since male characters are stereotypically violent in the action genre.

During our opening the one exception to this is the female character who is briefly heard on the phone to the antagonist. In this instance the female character is non-stereotypical since she orders the antagonist to kill the protagonist. This is non-stereotypical since she has power over the antagonist whereas generally female characters will be told what to do by the male characters.

The story is told from the point of view of the protagonist (John Craig) who is between the age is 15 – 35. This is also our target audience and since they’re both are the same age the audience should find him relatable and therefore they may want him to succeed in his mission.

Due to our protagonist’s age we wanted to show he was inexperienced therefore as our protagonist advances through the compound we made sure to put in a low angle to connote that he is in control as he advances but when he sees the antagonist he starts to realise that he has overestimated his abilities.

Evaluation Question 1

Innocent Until Proven Guilty Final Cut

Emu Productions Logo

 

Emu Productions Logo

 

Below is the animation I made for the Emu Productions logo. When everyone in my group has made a logo we will decide on one to use. Due to our production company being independent I have tried to keep it fairly short and simple. I have added a bit of sound in order to make it a bit more interesting since it was quite plain without it. I went for this design since it is fairly simple and coveys both the name and a memorable logo to the audience members who are watching. As a result this means people may remember our company and therefore watch our other movies.

 

 

Individual Research - Mainstream and Independent Logos

Independent Research - Mainstream and Independent Logos

 

Mainstream Logos – Mainstream logos are presented at the beginning of each film. They are meant to look big and eye catching with lots of effects. This connotes to the audience that the company is big and therefore has a huge budget.

As evident from the Universal logo big institutions use animations to introduce their logos. These make it seem more impressive and big companies like Universal tend to aim their films at a more mainstream audience. Mainstream companies tend to be more widely known than independent companies.

Independent Logos – Independent logos tend to be less impressive than mainstream logos and when a collaboration between a mainstream and independent company done to create a film there is a clear difference between the two.

As evident from the Strike logo much more basic and dull colours are used, this makes it less eye catching. Independent companies tend to have smaller budget are films and therefore they can’t afford the assets that mainstream companies have. Independent companies’ films tend to be aimed at a mainstream audience and tend to be based around themes that wouldn’t normally be featured in a mainstream film.

 

Type of Production Company (Independent)

 

We have decided to become an independent production company since they tend to make movies on unpopular genres. Mainstream companies tend to make movies on popular/main genres with popular themes such as action, romance or thriller and these tend to use high profile and well-known actors. Our movie will be in the action genre but the theme is kind of gritty and it won’t be very mainstream since it does not have some of the generic conventions that mainstream action movies have (e.g. explosions or car chases). This means that he our movie may fit a independent audience better than a mainstream one since they will be like movies that are different and they may be used some of the themes that our movie covers.

How Action Movies Attract their Audience?

Movies attract audiences by looking at their target audience and trying to work the characters and themes around them in order to attract them to watching their movie. This is most evident in action movies that have a male target audience who are normally middle class. This attracts this audience by have strong male characters in their movie. This attracts a male audience and makes the audience want this character to succeed in whatever he is doing in the particular movie.

The James Bond series of films is a prime example of action movie and is a perfect example of how action movies do this. The actor playing James Bond has always been male and in every movie he has been able to overcome every challenge he is put up against. This makes him a strong protagonist for the movie and therefore attracts a strong male following. This creates a fan base which will constantly see every movie in this series therefore creating an audience for the move.

Action movies also have generic conventions (e.g. explosions) that make it fast paced. This also attracts a male audience the storyline of the movie moves forward at a paced that doesn’t drag the movie out. Other genres of movies (e.g. romance) are fairly slow paced and normally attract a different type of audience, for example romance movies tend to attract a female therefore proving the sometimes the pace of the film can have a impact on the type of audience that watch it.

Individual Research – Audience and Genre

Independent Research – Audience and Genre

 

Mainstream and Independent Audiences – Audiences can be split into two categories based on the films and the institutions that made the films they watch. The majority of the audience who enjoy films fall under the mainstream category. This is made up of most of the audience since this includes big budget companies that make the blockbuster films (e.g. The Bond Series). These films tend to be what the majority of audiences watch and makes up most of the film industry.

The independent category is much smaller than the mainstream audience. This is mostly due to the fact that independent film companies have a smaller budget and therefore do not have as many assets to work with. Independent companies also tend to have strange themes for their films therefore attract a fairly small audience. An example of this is the movie “A Field in England”. Film4 produced this movie and they are a fairly small independent company therefore they had a fairly small budget (when compared to a mainstream film) also this movie has themes that would not normally be covered into a mainstream film and therefore in comparison there is a clear difference between the types of film companies.

 

Genre - Film genres tend to help tell the audience what a film is about and each genre has generic conventions linked to it. This helps what the audience understand what the film may be about or contain (e.g. explosions are a generic convention of action films). Examples of genres are...

• Action
• Adventure
• Comedy
• Crime
• Fantasy
• Historical
• Horror
• Mystery
• Romance

Fast and Furious 6 – Opening Credit Timeline (Action Movie Genre)

Fast and Furious 6 – Opening Credit Timeline (Action Movie Genre)

Time	Title
0:08 – 0:10	Universal Pictures Presents
0:13 – 0:15	In Association with Relativity Media
0:19 – 0:21	An Original Film/One Race Films Production
0:28 – 0:30	Vin Diesel
0:30 – 0:32	Paul Walker
0:32 – 0:34	Dwayne Johnson
0:35 – 0:37	Michelle Rodriguez
0:38 – 0:40	Jordana Brewster
0:41 – 0:43	Tyrese Gibson
0:44 – 0:45	Chris ‘Ludacris’ Bridges
0:46 – 0:47	Sung Kang
0:48 – 0:50	Gal Gadot
0:50 – 0:52	Luke Evans
0:53 – 0:55	Gina Carano
0:56 – 0:57	John Ortiz
0:58 – 1:00	Shea Whigham Elsa Pataky
1:01 – 1:03	David Ajala, Kim Kold
1:09 – 1:11	Thure Lindhardt, Joe Taslim
1:12 – 1:14	Casting By Lucinda Syson C.S.A., C.D.S.
1:17 – 1:19	Music By Lucas Vidal
1:21 – 1:22	Costume Designer Sanja Milkovic Hays
1:24 – 1:26	Visual Effect Supervisors David Vickery, Kelvin McIlwain
1:26 – 1:29	Edited By Christian Wagner, Kelly Matsumotot, Dylan Highsmith
1:32 – 1:33	Production Designer Jan Roelfs
1:35 – 1:36	Director of Photography Stephen F. Windon A.C.S
1:37 – 1:40	Executive Producer Justin Lin, Amanda Lewis
1:40 – 1:42	Executive Producer Samantha Vincent, Chris Morgan
1:44 – 1:46	Produced By Neal H.Moritz P.G.A, Vin Diesel, Clayton Townsend P.G.A
1:51 – 1:52	Based on the Characters Created by Gary Scott Thompson
1:53 – 1:55	Written by Chris Morgan
2:02 – 2:05	Directed by Justin Lin
2:05 -	Furious 6

 

This will help show me how other action movies show their titles. It will give me a clear understanding of both the order of titles and the timeframes they are shown in.

Quantum of Solace – Opening Credit Timeline (Action Movie Genre)

Quantum of Solace – Opening Credit Timeline (Action Movie Genre)

Time	Title
0:03 – 0:06	Albert R Broccoli’s Eon Productions Limited Presents
0:07 – 0:11	Daniel Craig
0:12 – 0:14	As James Bond
0:14 – 0:17	As Ian Fleming’s James Bond 007 in
0:19 – 0:24	Quantum of Solace
0:25 – 0:29	Starring Olga Kurylenko
0:30 – 0:34	Mathieu Amalric
0:35 – 0:39	Giancarlo Giannini
0:40 - 0:45	Gemma Arterton, Anatole Taubman
0:45 – 0:50	Jesper Chrustensen, David Harbour
0:50 – 0:55	Rory Kinnear, Tim Pigott-Smith, Joanquín Cosio
0:56 – 1:00	With Jeffrey Wright
1:05 – 1:08	And Judi Dench as M
1:10 – 1:14	Associate Producer Andrew Noakes, Production Executive David Pope
1:17 – 1:21	Camera Operator George Richmond, Script Supervisor Nikki Clapp, Second Unit Director of Photography Shaun O’Dell, Second Unit Assistant Director Terry Madden, Second Recordist Chris Munro, Electrical Supervisor Eddie Knight
1:22 – 1:28	Production Manager UK Jannie Modder, Makeup Supervisor Paul Engelen, Hairdressing Supervisor Zoe Tahir, Bond Girls’ Makeup and Hair Naomi Donne, Wardrobe Supervisor Lindsay Pugh
1:30 – 1:34	Supervising Art Director Chris Lowe, Set Decorator Anna Pinnock, Property Master Barry Gibbs, Construction Manager Stephen Bohan, Stills Photographer Karen Ballard
1:36 – 1:40	Publicity Marketing Anne Bennett, Promotions Keith Snelgrove, Post Production Supervisor Michael Solinger, Visual Effects Producer Leslie McMinn, Assisitant producer Gregg Wilson
1:42 – 1:45	Casting Debbie Mcwilliams, Man Titles Designed by MK12
1:47 – 1:50	Unit Production Manager Jeremy Johns, Second Unit Production Manager Terry Bamber, First Assistant Director Michael Lerman
1:51 – 1:55	Special Effects Supervisor Chris Corbould, Visual Effects Designer Kevin Tod Haug
1:57 – 2:01	Stunt Coordinator Gary Powell, Second Unit Director Panama Simon Crane
2:04 – 2:07	Second Unit Director Dan Bradley
2:09 – 2:12	Costume Designer Louise Frogley
2:15 – 2:18	Editors Matt Chessé A.C.E, Richard Pearson A.C.E
2:19 – 2:22	Director of Photography Roberto Schaefer A.S.C
2:23 – 2:27	Production Designer Dennis Gassner
2:30 – 2:33	Music by David Arnold
2:38 – 2:41	“Another Way to Die” Performed by Jack White and Alicia Keys, Written and Produced by Jack White
2:43 – 2:47	Executive Producer Anthony Waye, Callum McDougall
2:51 – 2:56	Written by Paul Haggis and Neal Purvis and Robert Wade
3:02 – 3:07	Produced by Michael G. Wilson and Barbara Broccoli
3:10 – 3:15	Directed By Marc Forster

 

This opening will help show me how other action movies present their titles and how long each title appears on screen for. I can use this information when making my own re-make.